We train on key areas such as setting up and optimizing TikTok Shops, creating shoppable short videos and live streams, understanding platform policies, driving traffic, and enhancing customer service. This helps brands effectively use the platform to engage customers and increase sales. The training covers topics like shop setup and management, product listing and compliance, content creation for videos and live streams, advertising strategies, customer interaction, and performance analytics. These topics equip brands with practical skills to operate independently.

TikTok Shop Partners (TSPs) are service providers that assist merchants and brands in operating and growing their presence on the TikTok Shop platform, an e-commerce feature integrated within TikTok that allows direct sales through short videos and live streams. “Operation Tutoring,” as mentioned in the provided context, involves TSPs recruiting and training hosts to provide training to TikTok Shop UK merchants or brands, focusing on improving operational skills and efficiency, including live training and short video training. This service is essential for merchants to leverage the platform’s unique features, such as shoppable videos and live commerce, to drive sales.